Marketing. It’s a powerful concept that comes in all shapes and sizes.
In 2023, there’s simply no such thing as a one-size-fits-all approach when it comes to marketing. Instead, you need to focus on multifaceted marketing so that you can optimize different mediums and reach as many customers as possible.
Whether you’re a small, medium, or large-size business, it can be difficult to know which types of marketing to use. After all, new trends are constantly emerging and consumer behavior can be difficult to predict at the best of times.
Having said this, there are 5 specific types of marketing that (9 out of 10 times) will never let you down. If you successfully combine these strategies over the long run, then your success will have no ceiling.
Print Marketing
Print marketing has been around since the 15th century and has allowed countless businesses to reach the top of the pyramid.
Naturally, because technology has exploded in popularity, print marketing has taken a backseat over the past decade or so. However, it’s still incredibly effective when you want to reach new customers and grow your brand image, which is why thousands of businesses launch print marketing campaigns every month.
To get started with print marketing, you’ll need to use print media suppliers. This will enable you to tap into direct mail, door drop, press ads, and more print marketing strategies This is especially useful for businesses that are looking to boost their name in the local area with close-by people.
Social Media Marketing
Social media marketing is one of the major keys in today’s world of marketing.
If it isn’t already, your brand needs to be active on social media platforms. Here are some of the most popular ones:
- TikTok
Through social media platforms, you can experience unbelievable exposure, post interesting content, provide customer service, and so much more.
Influencer Marketing
Influencer marketing is the offspring of social media marketing.
On social media platforms, the most popular users are called influencers. This is self-explanatory, as it means they have a huge amount of influence over their followers.
When you collaborate with influencers and pay them to promote your products, it can lead to higher sales, increased followers on your accounts, and tons of other exciting benefits.
However, you need to find the right influencer who is on-brand for what you’re offering. Otherwise, it won’t work.
Email Marketing
Email marketing plummeted in popularity during the 2010s. Now, though, it’s seen as a major resurgence, as even the biggest brands (like Amazon and Apple) are using email marketing. Through this medium, brands can:
- Promote special sales and offers.
- Collect feedback from customers.
- Provide important company updates (e.g., policy updates).
It’s a no-brainer to use email marketing in 2023, but make sure you spend some time building up an email marketing list first.
Telemarketing
Telemarketing is an old-school marketing method that still does big numbers in the modern era.
Whether you have a small or large office, it’s worth employing some telemarketers to drive your sales forward. After chasing up leads, they can arrange sales meetings for your in-field salespeople to attend so that deals can be done.
Even if you only hire one telemarketer, it’s going to make a huge difference.