Small to medium-sized businesses (SMBs) are critical to our economy. They account for 99.97% of all employer firms in the United States and employ nearly 60 million people or about 47% of the private workforce. The good news is that video marketing is one technology SMBs can use to level the playing field and compete with larger businesses. This blog post will discuss seven ways SMBs can utilize video marketing to boost their revenue.
However, these businesses often lack the resources to take advantage of new opportunities and technologies to increase revenue and create jobs. That’s really unfortunate because, according to a study by the National Federation of Independent Business, businesses that adopt new technologies grow twice as fast and create 50% more jobs than those that don’t.
Video Can Help You Stand Out from the Competition
According to a study by Cisco, videos accounted for 80% of all internet traffic in 2019. That number is only expected to grow in the coming years as more and more people consume video content daily.
As a small business owner, it’s crucial to take advantage of this trend and create videos that help you stand out from the competition.
There are many ways to create engaging video content, but explainer videos are one of the most popular. Explainer videos are short, animated videos that explain a product or service in a fun and entertaining way.
You can also use video to create tutorial content or show off your product in a new and exciting way. Or you can take advantage of the many corporate video production services available. These services can help you create high-quality, engaging videos that will help you stand out from the competition. Also, they’ll help you create a marketing strategy that will ensure your target audience sees your videos.
Produce Engaging Videos that Tell Your Story
People are more likely to remember stories than facts and statistics. Your video doesn’t have to be flashy or expensive – it just needs to be well-made and exciting. If you can capture the viewer’s attention and keep them engaged, they’ll be more likely to remember your brand.
For example, brands like Coca-Cola and Apple have been using video for years to promote their products. These Video Marketing are often simple, but they’re highly effective at getting across the company’s message.
These companies tell stories that resonate with their viewers, and they use video to create a connection with their audience. As a small business, it’s important to do the same thing. If you put in the time and effort, your videos will be well-received by viewers, and they’ll help promote your brand.
Use Videos on Your Website and Landing Pages
Adding videos to your website and landing pages is a great way to keep people engaged. In fact, using video on your landing page can increase conversion rates by 80%. Plus, it’s a great way to show off what your SMB is all about.
Homepage visitors are typically looking for an overview of what your SMB does. Adding a video is a great way to give them that information in an engaging way instead of just text.
Landing pages are a great place to put videos because they can help explain the offer you’re trying to promote. Plus, video can be used as a way to increase engagement with your audience and get them to take the next step in the conversion process.
When it comes to using video on your website and landing pages, there are a few things to keep in mind. First, make sure the video is high quality and relevant to your audience. Second, don’t make the video too long – people have short attention spans, and you want to keep them engaged. Finally, make sure the video is mobile-friendly so people can watch it no matter where they are.
Host Videos on YouTube
YouTube is the second most popular search engine in the world, and one of the top websites visited online. So, hosting videos on YouTube is a great way to reach more people. And, since it’s owned by Google, you’ll get better search engine rankings too.
Plus, hosting videos on YouTube is free. You can create a channel and start uploading videos right away. There are many ways to use videos on YouTube. You can create how-to videos, product reviews, interviews with customers or experts, and more.
Create Marketing Videos for Social Media
Social media platforms are a great place to share videos with your followers. Facebook alone has over 3 billion active users. That’s a lot of potential customers or fans that you could be reaching with your videos!
Creating videos for social media is a great way to connect with your audience and share your message in an engaging way. Here are some tips for creating videos for social media:
- Keep it short and sweet: People have short attention spans, so make sure your video is under two minutes.
- Hook them in the first few seconds: You only have a few seconds to grab someone’s attention, so make sure your video has an interesting opening.
- Make it visually appealing: Use attractive visuals and captivating footage to hold people’s attention. Or, consider creating animation videos.
- Tell a story: Videos are a way to tell a story and connect with your audience.
- Include a call to action: Tell people what you want them to do next, whether it’s visiting your website, signing up for your email list, or buying your product.
Be sure to explore the different social media platforms and see which ones work best for your business. You can also experiment with different video formats and styles to see what gets the most engagement from your audience.
Use Video Content in Email Marketing
Email is still a powerful marketing tool, and videos can be used in email marketing campaigns to great effect. In fact, including a video in an email can increase click-through rates by 200%.
So, how can you use videos in email marketing? Here are some ideas:
- Use video to introduce yourself or your team. If you’re selling a product, include a video of someone using it.
- Use video to show off your company culture. A short tour of your office or factory can help customers feel more connected to your brand.
- Use customer testimonial videos from satisfied customers. These are always powerful and can help increase conversions.
If you’re not sure where to start, there are plenty of resources available online to help you get started with using video in email marketing. Just remember to keep it short, sweet, and relevant to your audience, and you’ll be sure to see results.
Produce Viral Videos
Viral videos are those that are so funny or engaging that they get passed along from person to person. If you produce a viral video, it could bring a lot of traffic to your SMB’s website.
For example, the “Dollar Shave Club” video was so funny that it got millions of views in a very short period of time. It went viral in less than 72 hours and generated a lot of word-of-mouth marketing for the company.
To produce a viral video, you don’t need to have a huge video marketing budget. You just need to be creative and come up with the idea that will resonate with people. Remember that what works for one person might not work for another, so it’s essential to test out a few different concepts before deciding on one.
Conclusion
SMBs can maximize the revenue potential of video marketing by following a few simple tips mentioned above. Today, they can create high-quality videos on a shoestring budget and still see a return on their investment because video marketing is no longer a luxury for big businesses with large budgets. With the right approach and the help of the best corporate video production companies, video marketing can be a powerful tool for driving traffic and conversions.