Tips for Creating a Comprehensive Digital Customer Service Strategy

Customer service has undergone a massive transformation in this digital age. No longer confined to resolving issues over the phone or through email, businesses are increasingly leveraging advanced technologies to interact with their customers. Also, With customers’ expectations at an all-time high, it’s paramount for businesses to develop effective digital customer service strategies. In this […]

4 Strategies for New Product Development

As a business, remaining competitive often means continually innovating and bringing new products to market. However, developing a new product requires strategic planning and execution. In this article, we’ll explore four key strategies that can set your business up for success when launching something new. With careful consideration around topics like understanding your target customer, […]

How to Do Market Research on a Budget

As a business owner, market research can help you identify problem areas, understand customers’ needs, and keep tabs on competitors.  However, conducting comprehensive market research like focus groups, surveys, and data analytics can cost you thousands of dollars.  The good news is that you don’t always need a huge budget to gain valuable insights about […]